Last week, I had the pleasure of speaking at the United States Tennis Association’s conference in Dallas.  The theme of the conference was “Circle Your Wagons.”  My presentation centered on connecting the USTA branches in various cities so that they could learn from each other.

Too Good Strategy focuses on utilizing storytelling to benefit nonprofits and social enterprises by emphasizing the need to target different audiences in different ways.  The most effective way to achieve this is to use unique platforms in order to build up and educate those audiences.  Sometimes, that unique platform is within your own organization.

In the session I led, I realized that many of the USTA cities shared the same struggles, but were not talking to each other in order to solve them.  For example, almost all of the organizations were struggling to recruit and retain volunteers, attract donors, and teach the love of tennis to children whose parents were not currently involved in the sport.

At the conference, we created a channel of dialogue for sharing experiences, tips and solutions.   This was incredibly effective – the different community tennis associations were able to learn from each other and find out what worked and what did not.

Being at the USTA conference this week and seeing their communication blossom even in the short hour we were together proved to me that storytelling really does solve problems.  Organizations need to work together and communicate in order to achieve solutions and not waste valuable time and energy.

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