Late in 2013, Too Good Strategy worked with Landers Brannon on a website redesign for ECHO. ECHO, which stands for the Ending Community Homelessness Coalition, is a nonprofit fiercely committed to ending homelessness in Austin by connecting individuals who are homeless to resources to make meaningful, lasting changes in our community. These resources include help from volunteers, special events, and policymakers. Our goal was to elevate the web presence of the organization within a user-friendly content management system (CMS) for their small staff.
You can check out the newly designed website here: austinecho.org. We transitioned them to the WordPress platform, refined the information architecture to map to their updated messaging heirarchy, and refined their overall look & feel.
ECHO’s previous website was complex and presented a great deal of data all in one place. We worked to streamline their messaging and to make the information accessible and understandable to everyone as whole. Additionally, one of the primary reasons visitors come to the ECHO site is for their weekly data reports on the state of homelessness in Travis County; in response we wanted to visually represent their data more graphically and engagingly.
We are excited to have been a part of the important work ECHO is doing in our community to end homelessness. Leave a comment and let us know what you think of the newly designed ECHO website!